Watch with intricate engraving & hand-tooled leather strap

Six Handcrafted Timepieces

The American Western Collection

A limited-production watch collection inspired by Ralph Lauren’s love of the American West

The Collection The Craftsmanship
Detail shot of croc-embossed black leather

I think the spirit of Western style has a rugged elegance and authenticity that people want to relate to. There’s both a sensibility and honesty that gives it an enduring appeal.

Video highlighting the process for making the American Western watch

Craftsmanship

The Making of the American Western Watch

Detail shots of the watch engravings & inner workings

Craftsmanship

Hand-Engraved Case

Cast in sterling silver or 18K gold, each watch case is hand-engraved and antiqued by master jewellers in New York City—all in complement to the Swiss-made movements

Hand-tooled leather strap with floral motif

Craftsmanship

Hand-Tooled Leather

Inspired by the vintage rodeo belts Mr. Lauren often wears, each strap is hand-tooled in Texas and burnished in Italy using fine vachetta leather

Squared watch with intricate engraving & hand-tooled brown leather strap

01 06

The American Western Cushion Watch

42 mm Engraved Sterling Silver

RLR0919700

  • Sterling silver, engraved and aged by hand

  • Swiss-made self-winding movement

  • Power reserve of approximately 40 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Interchangeable watch straps of tooled brown calfskin and brown alligator

The Details

A refined shape evocative of the ’30s and ’40s, the cushion case measures 42 mm by 10.6 mm and is powered by a mechanical movement made by Piaget for Ralph Lauren. The watch is accented with a vintage-inspired off-white dial hand-printed with Roman and Arabic numerals, a combination distinctive to the Ralph Lauren brand, and completed with Breguet-style hands.

The Movement

The self-winding caliber RL514 runs at a frequency of 21,600 vibrations per hour, featuring 26 jewels with an approximate 40-hour power reserve. The movement is decorated with vertical Côtes de Genève stripes and circular graining known as Perlage.

Squared watch with intricate engraving & hand-tooled black leather strap

02 06

The American Western Cushion Watch

42 mm Engraved Rose Gold

RLR0911700

  • 18K rose gold, engraved and aged by hand

  • Swiss-made self-winding movement

  • Power reserve of approximately 40 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Interchangeable watch straps of tooled black calfskin and black alligator

The Details

A refined shape evocative of the ’30s and ’40s, the cushion case measures 42 mm by 10.6 mm and is powered by a mechanical movement made by Piaget for Ralph Lauren. The watch is accented with a vintage-inspired off-white dial hand-printed with Roman and Arabic numerals, a combination distinctive to the Ralph Lauren brand, and completed with Breguet-style hands.

The Movement

The self-winding caliber RL514 runs at a frequency of 21,600 vibrations per hour, featuring 26 jewels with an approximate 40-hour power reserve. The movement is decorated with vertical Côtes de Genève stripes and circular graining known as Perlage.

Rounded watch with intricate engraving & hand-tooled brown leather strap

03 06

The American Western Round Watch

45 mm Engraved Sterling Silver

RLR0919701

  • Sterling silver, engraved and aged

  • Swiss-made self-winding movement

  • Power reserve of approximately 40 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Interchangeable watch straps of tooled brown calfskin and brown alligator

The Details

Powered by a self-winding mechanical movement made by Piaget for Ralph Lauren, the engraved circular case measures 45.8 mm by 11.24 mm and is finished with an offset crown at 2 o’clock. The watch is accented with a vintage-inspired off-white dial hand-printed with Roman and Arabic numerals, a combination distinctive to the Ralph Lauren brand, and completed with Breguet-style hands.

The Movement

The self-winding caliber RL514 runs at a frequency of 21,600 vibrations per hour, featuring 26 jewels with an approximate 40-hour power reserve. The movement is decorated with vertical Côtes de Genève stripes and circular graining known as Perlage.

Rounded watch with intricate engraving & hand-tooled black leather strap

04 06

The American Western Round Watch

45 mm Engraved Rose Gold

RLR0911701

  • 18K rose gold, engraved and aged

  • Swiss-made self-winding movement

  • Power reserve of approximately 40 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Interchangeable watch straps of tooled black calfskin and black alligator

The Details

Powered by a self-winding mechanical movement made by Piaget for Ralph Lauren, the engraved circular case measures 45.8 mm by 11.24 mm and is finished with an offset crown at 2 o’clock. The watch is accented with a vintage-inspired off-white dial hand-printed with Roman and Arabic numerals, a combination distinctive to the Ralph Lauren brand, and completed with Breguet-style hands.

The Movement

The self-winding caliber RL514 runs at a frequency of 21,600 vibrations per hour, featuring 26 jewels with an approximate 40-hour power reserve. The movement is decorated with vertical Côtes de Genève stripes and circular graining known as Perlage.

Watch with brown calfskin strap and exposed mechanical movements

05 06

The American Western Skeleton Watch

45 mm Engraved Sterling Silver

RLR0919702

  • Sterling silver, engraved and aged

  • Swiss-made self-winding movement

  • Power reserve of approximately 40 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Interchangeable watch straps of tooled brown calfskin and brown alligator

The Details

Using an open-worked, hand-wound mechanical movement originally presented in the RL Automotive collection, the Swiss-made caliber RL98295 movement adds engraving on the main bridges and base plate in the same motifs as the case. This new skeleton brings together the graceful power of intricate mechanics with the beauty of Western design, a tribute to Ralph Lauren’s passion for time-honoured Americana and Swiss precision.

The Movement

The caliber RL1967 manual-winding movement runs at a frequency of 18,000 vibrations per hour and features 18 jewels with an approximate power reserve of 40 hours.

Pocket watch with intricate floral engravings and steer-head motif

06 06

The American Western Pocket Watch

50 mm Engraved Sterling Silver

RLR0919902

  • Sterling silver, engraved and aged

  • Swiss-made self-winding movement

  • Power reserve of approximately 45 hours

  • Water resistance of up to 5 bar, or approximately 50 meters

  • Aged sterling silver chain

The Details

The most exclusive piece in the collection, of which only 50 will be produced worldwide, crafted in sterling silver with a 50 mm by 14 mm case. The cover features a unique floral motif incorporating two types of engraving techniques and is finished with an antiqued gold “RL” logo and steer-head detail. The head is cast from a hand-carved mold and set with ruby eyes—a final allusion to the artistry of vintage Western rodeo buckles.

The Movement

The caliber RL98295 manual-winding movement runs at a frequency of 18,000 vibrations per hour and features 18 jewels with an approximate power reserve of 45 hours.

Photograph of the process of crafting the American Western Pocket Watch

A behind-the-scenes look at the making of the American Western watch collection

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For more information, please call our watch specialist: +44 207 535 4600

LIMITED PRODUCTION