Wear Your Story
Made to be worn. Made to last. Your jeans are your story—wear them well
Working with the world’s best denim suppliers, Ralph Lauren incorporates innovative techniques and custom washes to create durable, high-quality styles
Great denim wears with you—your shape, your personality, your style
Built on traditions of the American West, Ralph Lauren’s vision for denim is about creating timeless styles for generations to come
OUR DENIM SUSTAINABILITY
Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.