Working with the world’s best suppliers, Ralph Lauren incorporates dynamic stretch properties to perfect the fit and shape of Polo denim while maintaining a traditional look and feel

“I am a denim addict. I have a pair of jeans that fit every way I live.”


Great denim wears with you—your shape, your personality, your style

“I fall in love with the details. They are like pieces of myself patched into the denim of the jeans.”


Built on traditions of the American West, Ralph Lauren’s vision for denim is about creating timeless styles for generations to come

“My favourite jeans were from my grandmother. Every time I put them on, it felt like coming home again.”


Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.

More to Explore

Men’s Denim Fit Guide

Women’s Denim
Fit Guide

Create Your Own